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SEI Privacy Policy

Privacy Policy

At, your trust and satisfaction is our top priority. We know your privacy is very important, and that is why we take special care to safeguard the confidentiality and security of your information. This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of the information that you submit to us through our Web site.

This Privacy Policy is divided into the following sections:

  1. Definitions
  2. Consent to
  3. How and Why We Collect Personal Information
  4. How We Use Personal Information
  5. Our Disclosure of Your Personal Information
  6. How You Can Stop Receiving Communications
  7. Information From Children
  8. Links to Other Web Sites
  9. Security
  10. How to Reach Us
  11. Revisions to the Privacy Policy
1. Definitions

"Anonymous Information" means information that is not associated with you, or linked to your Personal Information. Anonymous Information does not permit the identification of individual persons.

"Cookies" are small pieces of information that a Web site, including our Web site,, sends to your computer's hard drive while you are viewing a Web site. We may use both session Cookies (which expire after you close your Web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on the Web site. Persistent Cookies can be removed by following Internet browser help file directions. If you choose to disable Cookies, some areas of the Web site may not work properly.

An "Internet protocol address" or "IP Address" is a number that is automatically assigned to your computer when you use the Internet. In some cases, your IP Address stays the same from browser session to browser session, but if you use a consumer internet access provider, your IP Address probably varies from session to session. We track IP Addresses only in conjunction with session cookies to analyze our Web page flow.

"Personal Information" is information about you that is linked, or that can be linked, to you as an individual, such as your name, address, e-mail address, phone number, credit card information, gift recipients, as well as other non-public information that is associated with that information. We, and at times our business partners, obtain and often keep this information when you send us an e-mail, request to be added to our direct mail or e-mail lists, sign up for investor alerts, supply information to our Career Center, or communicate with our Customer Service department or online Community.

Whenever we use the words "we" or "us," we are referring to Whenever we use the words "Web site," we are referring to our homepage,

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2. Consent to

When you submit Personal Information and Anonymous Information through our Web site, it means that you have agreed to the terms of this Privacy Policy and that you expressly consent to the processing of your Personal Information according to this Privacy Policy

Please note that your Personal Information may be processed by in the country where it was collected, as well as other countries (including the United States), where laws regarding the processing of Personal Information may be less strict than the laws in your country.

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3. How and Why We Collect Personal Information

The Personal Information we gather from you helps us learn about visitors to our Web site, our guests (customers), and our potential guests. We use this information to better tailor the features, performance and support of our products and services, and to offer you additional information and opportunities.

We collect Personal Information that you submit to us voluntarily through our Web site in the following ways:

  • When you register on the Web site to set up an account, we will collect your full name, full postal address and telephone number (both for billing and for shipping purposes), your account username, password and e-mail address, and credit card information
  • When you sign up to get information about special savings by e-mail or to receive store sales flyers, we will collect your e-mail address and, on an optional basis, your interests and your postal address
  • When you purchase a gift card, we will collect the full name of the recipient, and either the e-mail address and your personalized e-mail message to the recipient, or the full postal address of the recipient, depending on whether you send an electronic gift card or a physical gift card
  • When you sign up for our Community, we will collect your username, password, e-mail address and your date of birth
  • When you sign up to become an member of the Affiliate Program, we collect information about your Web site, your promotional methods, your full name, title, telephone number, e-mail address, name and full contact information of your company and information regarding payments
  • When you sign up to become an advertiser, we will collect your name, company name, e-mail address and comments you have
  • When you contact us by sending us e-mail, we will collect your name, e-mail address and any information contained in the e-mail you send us. When you enter a sweepstakes, we will collect your name, postal address, city, state, zip code, country and e-mail address

We also collect Personal Information through the use of technology, without you submitting that information, as follows:

  • As you navigate our Web site, certain information may be collected passively, including your Internet protocol address, browser type, domain names, access times, and operating system
  • We also use Cookies (described in the Definitions section) and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and which you viewed. This type of information is collected to make our services and solutions more useful to you
  • Finally, we may receive Personal Information about you from other sources like postal mail, telephone or fax. We may add this information to the information we have already collected from you via our Web site in order to improve the products and services we provide
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4. How We Use Personal Information

In general, Personal Information that you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We may also use your Personal Information to provide you with the newsletters, surveys, or promotional e-mails regarding changes and upgrades to our products and services, and for other marketing purposes of, unless you request not to receive these communications from us. We take measures designed to limit our employees' access to Personal Information to those employees with a business reason for knowing such information, and those employees will use the information only for appropriate business reasons.

We may create Anonymous Information records from Personal Information by excluding information (such as your name) that makes the information personally identifiable to you. We may use this Anonymous Information to analyze request patterns and usage patterns so that we may enhance our products and services. reserves the right to use and disclose Anonymous Information to third parties in its discretion.

If you provide feedback on any of our products and services to us, we may use your feedback for any purpose, but we will not associate the feedback with your Personal Information. will collect any information contained in your communication and will treat the Personal Information in the communication in accordance with this Privacy Policy.

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5. Our Disclosure of Your Personal Information

Except as otherwise stated in this Privacy Policy, we do not generally trade, rent, or share your Personal Information with third parties and we will not disclose billing information unless you ask us to do so, or unless you agree to the transfer of that billing information.

However, we may share your Personal Information with third parties to provide you with the products and services that we offer you through the Web site. These third parties are required not to use your Personal Information, other than to provide the services requested by, and they are bound by confidentiality agreements with regard to their use of such information. You expressly consent to the sharing of your Personal Information with our contractors and third party service providers for the sole purpose of providing services to you.

We reserve the right to share some or all of your Personal Information with our parent company, SEI, our subsidiaries, joint ventures and other companies under the common control of SEI (collectively, "Affiliates"). We will require our Affiliates to honor this Privacy Policy.

We also periodically provide name and street address information to other companies who provide products or services that we believe may be of interest to our customers, unless otherwise indicated at the time of registration.

Regardless of any choices you make regarding your Personal Information, we may disclose your Personal Information if we believe in good faith that disclosure is necessary to (a) comply with laws or to respond to subpoenas or other judicial orders served on; or (b) to protect and defend the rights or property of or third parties.

From time to time, we may make the contact information of our customers and visitors of the Web site available to other companies whose products or services we think you might find interesting. You may receive mailings from those other companies and if you supply us with your telephone number, you may receive telephone calls from them. If you would like to know (a) the categories of Personal Information that we disclosed in the prior calendar year to third parties about you for the purposes of the third parties' marketing, or (b) the names and addresses of such third parties, please contact us via e-mail at:

To try and bring you offers that are of interest to you, we have relationships with other companies that we allow to place advertisements on our Web site. As a result of your visit to our Web site, advertisement server companies may collect information such as your domain type, your IP address and clickstream information.

If our company or our assets are sold to an unrelated company, that unrelated company will possess the Personal Information collected by us, and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

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6. How You Can Stop Receiving Communications

We offer you choices regarding the collection, use and sharing of your Personal Information. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to "opt-out" by following the "unsubscribe" instructions provided in the e-mail you receive, or by contacting us directly.

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7. Information From Children

We do not intentionally gather Personal Information about visitors to our Web site who are under the age of 13. If a child has provided us with personally identifiable information, we ask that a parent or guardian contact us and we will delete that information from our files.

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8. Links to Other Web Sites

Our Web site may provide a link to another Web site or location. We provide these links merely for your convenience and we do not endorse such other Web site or location or its contents. We have no control over, do not review, and are not responsible for these other Web sites or their content. Our Privacy Policy does not apply to these other Web sites. The privacy policies of the operators of those Web sites will be applicable when you access their Web sites via links provided by us.

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9. Security has implemented electronic means of protecting your Personal Information. Except as provided elsewhere in this Privacy Policy, limits the access to Personal Information in electronic databases to those persons (including employees and contractors) at who have a business need for such access.

Even though has taken steps to ensure that your Personal Information is not intercepted, accessed, used, or disclosed by unauthorized persons, you should know that cannot fully eliminate security risks associated with Personal Information.

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10. How You Can Reach Us

If you have any questions or concerns regarding this Privacy Policy, please contact us:
Attn: Web Site Manager
1717 D 450 W
Logan, UT 84321

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11. Privacy Policy Updates

This Privacy Policy is subject to occasional revision, and if we make any substantial changes to it, we will post an alert on this page. If you object to any such changes, you must cease using our Web site. Continued use of our Web site following notice of any such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

This policy was last updated in November 2010.


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